Commerce Media Matters
Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Chief Growth Officer of Vudoo. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCommerce, and retail. Whether you're a seasoned professional or just diving in, tune in for an engaging exploration of commerce media.
Episodes
37 episodes
Cannes Lions Ep 6: Trust, Creativity & Commerce
AI is changing how consumers discover products. But as automation accelerates, trust has never been more valuable.Recorded live from the Vudoo Podcast Van at Cannes Lions 2026, Nick Morgan and Paul Blackburn are joined by Lou Barr...
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Cannes Lions Ep 5: The Next Interface
AI may dominate the headlines, but the bigger shift is happening underneath. The boundaries between media, commerce, creators and technology are rapidly disappearing, creating entirely new ways for consumers to discover, engage and buy.<...
Cannes Lions Ep 4: Where Value Moves Next
AI may be transforming marketing—but the biggest competitive advantage still comes from knowing where to create value.Recorded live from the Vudoo Podcast Van at Cannes Lions 2026, Nick Morgan and Paul Blackburn are joined by Stevie Anto...
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Cannes Lions Ep 3: When AI Becomes The Interface
AI isn't just changing how we work—it's fundamentally changing how consumers discover information, evaluate brands and make purchasing decisions.Recorded live from the Vudoo Podcast Van at Cannes Lions 2026, Nick Morgan and Paul Blac...
Cannes Lions Ep 2: Future of Commerce
AI may dominate the headlines, but the real opportunity lies beneath the surface—building the infrastructure, intelligence and consumer experiences that will power the next generation of commerce.Recorded live from the Vudoo Podcast Van ...
Cannes Lions Ep 1: Ad-Tech Heavy Hitters
Following a successful run of conversations with some of the brightest minds in commerce media, we’re taking the podcast to the iconic Croisette for a special Cannes Lions edition!To kick off our Cannes Special episodes, we caught up wit...
What's Next for Retail Media? With Adam Skinner
In this episode of Commerce Media Matters, Nick Morgan and Paul Blackburn sit down with Adam Skinner, Managing Director of Retail Media at Epsilon and former COO & CTO of CitrusAd, to discuss what's next for retail and c...
The Event Circuit Download: From Crocodiles to POSSIBLE
What’s actually worth attending, what’s being talked about, and where the industry’s heading next.It’s event season and the Vudoo team has been everywhere from POSSIBLE Miami to Crocodile Cairns and the Ascenda...
Can Content Become the Commerce Layer? With Jessica Gilby
What happens when publishers stop thinking about commerce media as a bolt-on — and start treating it as part of the content experience itself?In this episode of Commerce Media Matters, Nick Morgan and Paul Blackburn sit down with Jessica...
Rewind: Let’s Talk AI Beyond the Headlines
In this special episode, hosts Nick Morgan and Paul Blackburn revisit some of the most compelling conversations from Commerce Media Matters — this time through one unavoidable lens: AI.From agentic commerce and shifting customer...
Cut the Hype: A Reality Check on Commerce Media with Kiessé Lamour
Everyone’s talking about retail media, AI, and the future of commerce.But what happens when you strip away the hype and actually look at how brands, consumers, and the industry behave in reality?In this episode of Comme...
Media Uncovered: What Does the Data Really Say? With Bill Fisher
In this episode of Commerce Media Matters, Bill Fisher from eMarketer joins Nick Morgan and Paul Blackburn to unpack what the data is really telling us about media, commerce, and consumer behaviour.From the rise of AI-generated ...
Retail Media’s Wild West: What Breaks RMN Scale? With Andreas Reiffen
In this episode, Andreas Reiffen, Founder and CEO of Pentaleap, joins Commerce Media Matters to unpack the structural tensions shaping the next phase of retail media. From the fragmentation of retail media networks and the limits of wa...
Will AI Kill Off Websites? With Ricky Sutton
In this episode, Ricky Sutton of Future Media joins Commerce Media Matters for a blunt, unfiltered take on AI’s biggest impact on media since the internet, plus the monopoly era of Big Tech, and why the next phase of commerce will be d...
CES + NRF: What Everyone Was Really Talking About
In this episode, hosts Nick Morgan and Paul Blackburn recap a very fast start to the year, jumping on planes and landing in the middle of two of the biggest moments on the commerce calendar: CES (Consumer Electronics Show) in Las Vegas...
The Coming-of-Age for Agentic Commerce with Roger Dunn
AI isn’t just a back-office tool anymore. It’s creeping into the front end of shopping, discovery, and decision-making. In this episode, Roger Dunn joins Commerce Media Matters to unpack what happens when agents, answer engines and retail media...
Rewind: The Conversations We’re Taking Into 2026
It’s 2026. New budgets. New pressure. New expectations.And before diving headfirst into the chaos, we’re hitting pause with a rewind.In this special episode, hosts Nick Morgan and Paul Blackburn look back at some of the mos...
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Beyond the Aisle of Retail Media with Lachlan Brahe
Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, an...
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Clicks, Carts, and Connected Commerce with Kelly Wearmouth
In this episode of Commerce Media Matters, Nick and Paul sit down with Kelly Wearmouth, a leader in the world of adtech and retail media. Her career has taken her from working with global brands like Unilever and Microsoft to helping shape Amaz...
AI: The New Face of Commerce with Mind The Model Podcast
Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity...
Why Brands Still Don’t Get Retail Media with Colin Lewis
Nick Morgan and Paul Blackburn welcome strategist, writer, and retail-media advisor Colin Lewis for a rapid-fire tour through creativity in retail media, why “conversion everywhere” should be your mantra, and how AI & LLMs are reshaping sea...
How to Master Retail Media with Kiri Masters
Commerce Media Matters hosts Nick Morgan and Paul Blackburn welcome Kiri Masters onto the podcast to chat about all things retail media – or is it commerce media these days?That topic is the underlying debate of this episode, as...
Commerce Media 2025: Halftime Highlights
Our Commerce Media Matters hosts, Nick Morgan and Paul Blackburn, take a look back on the biggest commerce media moments of 2025 so far.With Paul moving from publisher world to startup life at Vudoo, he brings insights from both...
A WARC Through the Megatrends of Media and Advertising with Alex Brownsell
Alex Brownsell, Head of Content at WARC Media & Digital Commerce, enters the Commerce Media Matters booth to unpack the trends he’s observed and the industry directions he’s forecasted.From the rise of “commerce everywhere” ...
The Amplify Effect: Retail Media the David Jones Way with Melissa Polglase
How does a 187-year-old department store turn heritage, customer loyalty, and in-store experiences into a futureproof retail media business?In this episode of Commerce Media Matters, Nick and Paul are joined by Melissa Polglase,...
