Commerce Media Matters
Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Chief Growth Officer of Vudoo. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCommerce, and retail. Whether you're a seasoned professional or just diving in, tune in for an engaging exploration of commerce media.
Episodes
41 episodes
The Connected Commerce Era With Emma Newman & Babs Kehinde
“The hook here is commerce.”That line from Emma Newman gets to the heart of a conversation that quickly moves beyond commerce media as a category and into a bigger question: what happens when the advertising ecosystem stops operat...
The Centre of Gravity Has Shifted With Evan Shapiro
Big Tech. AI. Creators. Commerce. Has the media industry misunderstood where power really sits?When Evan Shapiro returns to Commerce Media Matters, the conversation quickly moves beyond headlines into something much bigge...
The Next Commerce Media Opportunity With Alex Lawson
Retail media has become one of advertising's fastest-growing sectors—but what if the biggest opportunities lie beyond traditional retailers?In this episode of Commerce Media Matters, Nick Morgan and Paul Blackburn sit dow...
Rewind: The Signals Behind The Conversations
Over six special Cannes Lions episodes, Nick Morgan and Paul Blackburn spoke with 19 senior leaders from across retailers, publishers, brands, agencies and technology companies.Each conversation explored a different challenge, different ...
Cannes Lions Ep 6: Trust, Creativity & Commerce
AI is changing how consumers discover products. But as automation accelerates, trust has never been more valuable.Recorded live from the Vudoo Podcast Van at Cannes Lions 2026, Nick Morgan and Paul Blackburn are joined by Lou Barr...
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Cannes Lions Ep 5: The Next Interface
AI may dominate the headlines, but the bigger shift is happening underneath. The boundaries between media, commerce, creators and technology are rapidly disappearing, creating entirely new ways for consumers to discover, engage and buy.<...
Cannes Lions Ep 4: Where Value Moves Next
AI may be transforming marketing—but the biggest competitive advantage still comes from knowing where to create value.Recorded live from the Vudoo Podcast Van at Cannes Lions 2026, Nick Morgan and Paul Blackburn are joined by Stevie Anto...
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Cannes Lions Ep 3: When AI Becomes The Interface
AI isn't just changing how we work—it's fundamentally changing how consumers discover information, evaluate brands and make purchasing decisions.Recorded live from the Vudoo Podcast Van at Cannes Lions 2026, Nick Morgan and Paul Blac...
Cannes Lions Ep 2: Future of Commerce
AI may dominate the headlines, but the real opportunity lies beneath the surface—building the infrastructure, intelligence and consumer experiences that will power the next generation of commerce.Recorded live from the Vudoo Podcast Van ...
Cannes Lions Ep 1: Ad-Tech Heavy Hitters
Following a successful run of conversations with some of the brightest minds in commerce media, we’re taking the podcast to the iconic Croisette for a special Cannes Lions edition!To kick off our Cannes Special episodes, we caught up wit...
What's Next for Retail Media? With Adam Skinner
In this episode of Commerce Media Matters, Nick Morgan and Paul Blackburn sit down with Adam Skinner, Managing Director of Retail Media at Epsilon and former COO & CTO of CitrusAd, to discuss what's next for retail and c...
The Event Circuit Download: From Crocodiles to POSSIBLE
What’s actually worth attending, what’s being talked about, and where the industry’s heading next.It’s event season and the Vudoo team has been everywhere from POSSIBLE Miami to Crocodile Cairns and the Ascenda...
Can Content Become the Commerce Layer? With Jessica Gilby
What happens when publishers stop thinking about commerce media as a bolt-on — and start treating it as part of the content experience itself?In this episode of Commerce Media Matters, Nick Morgan and Paul Blackburn sit down with Jessica...
Rewind: Let’s Talk AI Beyond the Headlines
In this special episode, hosts Nick Morgan and Paul Blackburn revisit some of the most compelling conversations from Commerce Media Matters — this time through one unavoidable lens: AI.From agentic commerce and shifting customer...
Cut the Hype: A Reality Check on Commerce Media with Kiessé Lamour
Everyone’s talking about retail media, AI, and the future of commerce.But what happens when you strip away the hype and actually look at how brands, consumers, and the industry behave in reality?In this episode of Comme...
Media Uncovered: What Does the Data Really Say? With Bill Fisher
In this episode of Commerce Media Matters, Bill Fisher from eMarketer joins Nick Morgan and Paul Blackburn to unpack what the data is really telling us about media, commerce, and consumer behaviour.From the rise of AI-generated ...
Retail Media’s Wild West: What Breaks RMN Scale? With Andreas Reiffen
In this episode, Andreas Reiffen, Founder and CEO of Pentaleap, joins Commerce Media Matters to unpack the structural tensions shaping the next phase of retail media. From the fragmentation of retail media networks and the limits of wa...
Will AI Kill Off Websites? With Ricky Sutton
In this episode, Ricky Sutton of Future Media joins Commerce Media Matters for a blunt, unfiltered take on AI’s biggest impact on media since the internet, plus the monopoly era of Big Tech, and why the next phase of commerce will be d...
CES + NRF: What Everyone Was Really Talking About
In this episode, hosts Nick Morgan and Paul Blackburn recap a very fast start to the year, jumping on planes and landing in the middle of two of the biggest moments on the commerce calendar: CES (Consumer Electronics Show) in Las Vegas...
The Coming-of-Age for Agentic Commerce with Roger Dunn
AI isn’t just a back-office tool anymore. It’s creeping into the front end of shopping, discovery, and decision-making. In this episode, Roger Dunn joins Commerce Media Matters to unpack what happens when agents, answer engines and retail media...
Rewind: The Conversations We’re Taking Into 2026
It’s 2026. New budgets. New pressure. New expectations.And before diving headfirst into the chaos, we’re hitting pause with a rewind.In this special episode, hosts Nick Morgan and Paul Blackburn look back at some of the mos...
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Beyond the Aisle of Retail Media with Lachlan Brahe
Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, an...
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Clicks, Carts, and Connected Commerce with Kelly Wearmouth
In this episode of Commerce Media Matters, Nick and Paul sit down with Kelly Wearmouth, a leader in the world of adtech and retail media. Her career has taken her from working with global brands like Unilever and Microsoft to helping shape Amaz...
AI: The New Face of Commerce with Mind The Model Podcast
Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity...
Why Brands Still Don’t Get Retail Media with Colin Lewis
Nick Morgan and Paul Blackburn welcome strategist, writer, and retail-media advisor Colin Lewis for a rapid-fire tour through creativity in retail media, why “conversion everywhere” should be your mantra, and how AI & LLMs are reshaping sea...
