Commerce Media Matters
Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Director of Commercial Data & eCommerce at News Corp Australia. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCommerce, and retail. Whether you're a seasoned professional or just diving in, tune in for an engaging exploration of commerce media.
Episodes
10 episodes
State of Digital Media: Trust, Truth and What Comes Next
What happens when consumer expectations outpace industry change? When AI grows faster than regulation can keep up? When retail media becomes commerce media… and no one can agree on the label?In this episode, we sit down with Gai Le Roy, ...
•
Season 1
•
Episode 9
•
34:46
The Retail Media Playbook: What You Need to Know
In this episode, we’re joined by Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of the IAB Europe Retail Media Committee. With over 20 years of experience in media, e-commerce, and retail media, Jason has helped craf...
•
Season 1
•
Episode 8
•
30:40
The Oracle’s Take on Commerce Media
In this episode of Commerce Media Matters, we sit down with Matt Prohaska—Founder, CEO, and Principal at Prohaska Consulting, and a veritable oracle of data monetisation and programmatic advertising. With 32 years of experience and a p...
•
Season 1
•
Episode 7
•
43:33
Commerce Media: What’s In-Store for 2025?
Ok, 2025 is here—now what?From AI-powered commerce to the meteoric rise of retail media 2.0, Nick and Paul explore the hottest trends, bold predictions, and groundbreaking innovations that are redefining how we shop, engage, and c...
•
Season 1
•
Episode 6
•
42:55
Commerce Media 2024: The Good, the Bad, and the Bold.
What was 2024 like in the world of Commerce Media?It’s the grand finale of 2024! Join Nick Morgan and Paul Blackburn as they dive into a special year-end wrap-up of Commerce Media Matters. Take a trip down memory lane as ...
•
Season 1
•
Episode 5
•
38:04
Under the Influence: Creators, Community, and the New Age of Social Commerce
In this episode of Commerce Media Matters, we’re joined by the brilliant Lance Eerhard, CEO of BuyersCircle—a game-changing social eCommerce platform created by former Alibaba execs to empower e-Tailers and suppliers to connect with th...
•
Season 1
•
Episode 4
•
36:41
The Kingmaker of Content: How Stories Drive Sales
In this episode of Commerce Media Matters, hosts Nick Morgan and Paul Blackburn sit down with the one and only Nick Smith, Managing Director of Medium Rare Content Agency, to crack open the secrets behind the explosive growth of retail...
•
Season 1
•
Episode 3
•
25:58
The Retail Media Evolution: Innovation, Creativity, and Data Unpacked
In this electrifying episode, we chat with Joshua Lowcock, President of Media at Quad, an American marketing services company that helps brands make direct consumer connections across household, in-store and online with a range of marketing and...
•
Season 1
•
Episode 2
•
29:27
Commerce Media: What the Hell Is It?
In the debut episode of Commerce Media Matters, hosts Paul Blackburn and Nick Morgan unravel the transformative power of commerce media in retail. Discover how commerce media can combat fragmentation in marketing and drive both brand a...
•
Season 1
•
Episode 1
•
31:05
