Commerce Media Matters
Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Chief Growth Officer of Vudoo. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCommerce, and retail. Whether you're a seasoned professional or just diving in, tune in for an engaging exploration of commerce media.
Commerce Media Matters
Rewind: The Signals Behind The Conversations
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Over six special Cannes Lions episodes, Nick Morgan and Paul Blackburn spoke with 19 senior leaders from across retailers, publishers, brands, agencies and technology companies.
Each conversation explored a different challenge, different priorities, and different perspectives. But when viewed together, something much bigger emerged.
The same themes kept resurfacing.
In this special Rewind episode, Nick and Paul distil those conversations into five industry-wide signals shaping the future of commerce media – from the resurgence of creativity and the evolution of AI, through to connected ecosystems, measurable business outcomes and the industry's growing maturity.
Whether you've followed the entire Cannes series or you're joining for the first time, this episode connects the dots between the conversations – and reveals where commerce media is heading next.
What you'll learn from this episode:
Why creativity is becoming more valuable – not less
As AI lowers the barrier to content creation, competitive advantage is shifting towards original thinking, trusted environments and memorable brand experiences.
Stevie Antonioni, Nick Titmus & Natasha Wallace explore what that means for brands – and why creativity, trust and authentic experiences will be harder than ever to replicate.
Why business outcomes have overtaken media metrics
The conversation has moved beyond impressions and clicks towards incrementality, decisioning, measurement and genuine commercial performance.
Regina Ye, Anna Checa Molins, Conor McKenna & Alice Anson discuss the metrics that now matter most, and how brands can better connect media investment to commercial results.
Why AI has quietly become infrastructure
Rather than debating AI itself, industry leaders are focused on how it enables better workflows, smarter decision-making and entirely new customer experiences.
Alex Springer, Andreas Reiffen, Kunal Nagpal, Lou Barrett & Jessica Gilby unpack how that shift is changing everything from discovery and operations to the future of commerce.
Why connected ecosystems are replacing isolated channels
Consumers don't experience brands in silos—and neither should commerce. Success increasingly depends on connecting retailers, publishers, platforms and media into seamless customer journeys.
Amie Owen, James Taylor & Cadi Jones examine what's required to build those connected ecosystems—and why interoperability is becoming a competitive advantage.
Why commerce media has entered its next chapter
The debate is no longer whether commerce media matters. It's how organisations build scalable operating models, connected experiences and measurable growth.
Emma Newman, Babs Kehinde, Colin Lewis & Evan Shapiro share where they see the next wave of opportunity emerging—and how commerce is expanding beyond traditional retail environments.
Why the strongest industry signals rarely come from one conversation
When multiple leaders with different priorities independently arrive at similar conclusions, the patterns become difficult to ignore—and far more valuable than any single prediction.
Nick Morgan & Paul Blackburn bring those themes together, connecting the biggest ideas and revealing what they mean for the future of the industry.
About the hosts:
- Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad impression into a potential shop front, offering a seamless eCommerce experience.
- Paul Blackburn: Paul is a digital media innovator with over 20 years of experience. At News Corp Australia, he launched the "Intent Connect" data platform and led innovation in shoppable video and the "Total Commerce" framework. Now as Chief Growth Officer at Vudoo, he helps brands, publishers, and agencies unlock new ways to monetise content through immersive, commerce-enabled experiences.
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