As an entrepreneur and technology professional with over 20 years of experience in digital marketing, Nick was an early adopter and champion of Australian eCommerce in the early 2000s. He believes in the power of tech to elevate business success and enhance people's lives.

Drawing from his extensive experience in digital transformation across public and private sectors (Adairs, ANZ, Lumo Energy, Tefal, Invictus Games, Leica), Nick founded Vudoo, a pioneering platform that powers content commerce. Its patent-pending technology allows consumers to make transactions directly within articles, videos, or images, transforming every ad impression into a storefront and revolutionising modern eCommerce.

Paul is a digital innovator with over 25 years of experience in digital media and publishing. Formerly Director of Commercial Data and eCommerce at News Corp Australia, he is now Chief Growth Officer at Vudoo, where he plays a pivotal role in shaping the company’s future in commerce media. Paul leads innovation through data and AI, driving powerful commercial outcomes.

Paul is a proven evangelist for technology-driven innovation, with involvement in industry-leading initiatives that include the Total Commerce Suite and the award-winning Moët shoppable video campaign. By shaping Vudoo’s strategic roadmap, he’s helping brands, retailers, publishers, and agencies unlock new ways to monetise content and deliver more immersive, engaging experiences.