Contributors

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Nick Morgan

As an entrepreneur and technology professional with over 20 years of experience in digital marketing, Nick was an early adopter and champion of Australian eCommerce in the early 2000s. He believes in the power of tech to elevate business success and enhance people's lives.


Drawing from his extensive experience in digital transformation across public and private sectors (Adairs, ANZ, Lumo Energy, Tefal, Invictus Games, Leica), Nick founded Vudoo, a pioneering platform that powers content commerce. Its patent-pending technology allows consumers to make transactions directly within articles, videos, or images, transforming every ad impression into a storefront and revolutionising modern eCommerce.

https://www.linkedin.com/in/morgannicholas/
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Paul Blackburn

Paul is a digital innovator with over 25 years of experience in digital media and publishing. As Director of Commercial Data & eCommerce at News Corp Australia, he oversees the commercial video,  digital advertising product, and  data strategy including  the platform "Intent Connect."

Paul has been instrumental in launching initiatives like shoppable video and the content commerce proposition "Total Commerce," underscoring his commitment to digital innovation and transformation.

Beyond News Corp Australia, Paul contributes to the industry through his active membership on the IAB Australia board since May 2021, advocating for online advertising advancements. He also serves on the board of Visual Domain, a leading video production and technology company, where his expertise in video production and technology is highly valued.

https://www.linkedin.com/in/paulblackburn/