Commerce Media Matters
Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Director of Commercial Data & eCommerce at News Corp Australia. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCommerce, and retail. Whether you're a seasoned professional or just diving in, tune in for an engaging exploration of commerce media.
Commerce Media Matters
Commerce Media: What’s In-Store for 2025?
Ok, 2025 is here—now what?
From AI-powered commerce to the meteoric rise of retail media 2.0, Nick and Paul explore the hottest trends, bold predictions, and groundbreaking innovations that are redefining how we shop, engage, and connect. 2025 is set to be a game-changing year for the industry, and this episode will challenge conventional thinking to bring fresh perspectives on what e-commerce and media could—and should—look like.
In this episode, we predict that:
- AI Will Steal the Show: From turning search into instant action to delivering seamless, personalized experiences, AI is going to set a new standard in commerce.
- Retail Media Will Enter Its Next Act: The era of retail media 2.0 will see premium formats, offsite media, and creative strategies rewriting the playbook.
- CTV Will Advance: Forget what you know about Connected TV - Commerce TV is the disruptor that's going to change the game.
- Customer Experience Will Become Non-Negotiable: Frictionless, hyper-personalized advertising is the bare minimum. Brands that can't keep up are about to become digital dinosaurs.
- The Future Will Unveil New Possibilities: AI that creates content? Shopping assistants that actually know you? Robots as your shopping buddy? What would the future hold for commerce media?
About the hosts:
- Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad impression into a potential shop front, offering a seamless eCommerce experience.
- Paul Blackburn: Paul is a digital media innovator with over 20 years of experience. At News Corp Australia, he launched the "Intent Connect" data platform and led innovation in shoppable video and the "Total Commerce" framework. Now as Chief Strategy Officer at Vudoo, he helps brands, publishers, and agencies unlock new ways to monetise content through immersive, commerce-enabled experiences.
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