Commerce Media Matters
Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Director of Commercial Data & eCommerce at News Corp Australia. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCommerce, and retail. Whether you're a seasoned professional or just diving in, tune in for an engaging exploration of commerce media.
Commerce Media Matters
Commerce Media 2024: The Good, the Bad, and the Bold.
What was 2024 like in the world of Commerce Media?
It’s the grand finale of 2024! Join Nick Morgan and Paul Blackburn as they dive into a special year-end wrap-up of Commerce Media Matters. Take a trip down memory lane as they revisit their favorite conversations and unpack the biggest hits, misses, and game-changing moments that defined the year. From transformative trends to standout innovations, discover how 2024 reshaped the commerce media landscape—and what it means for the future.
In This Episode, We Reflect On:
- What is commerce media, really? A look back at how commerce media has grown from its origins to a vast ecosystem transforming how brands connect with consumers. Have we cracked the code, or is it still a work in progress?
- The voices that shaped our conversations: Insights from Lance Eerhard on blending influencer-driven content, Joshua Lowcock on automation and first-party data, and Nick Smith, who redefined content-driven commerce with Medium Rare
- Bold moves in the commerce media space: From United Airlines’ leap with Kinective Media to CommBank’s foray into media networks, 2024 showed commerce media extends far beyond retail.
- The highs and lows of 2024: What worked, what didn’t? From Google’s cookie saga, Australia’s groundbreaking social media laws, and bold partnerships like Walmart's acquisition of Vizio, this year brought big headlines and shake-ups.
About the hosts:
- Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad impression into a potential shop front, offering a seamless eCommerce experience.
- Paul Blackburn: Paul is a digital media innovator with over 20 years of experience. At News Corp Australia, he launched the "Intent Connect" data platform and led innovation in shoppable video and the "Total Commerce" framework. Now as Chief Strategy Officer at Vudoo, he helps brands, publishers, and agencies unlock new ways to monetise content through immersive, commerce-enabled experiences.
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