Commerce Media Matters
Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Director of Commercial Data & eCommerce at News Corp Australia. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCommerce, and retail. Whether you're a seasoned professional or just diving in, tune in for an engaging exploration of commerce media.
Commerce Media Matters
The Retail Media Evolution: Innovation, Creativity, and Data Unpacked
In this electrifying episode, we chat with Joshua Lowcock, President of Media at Quad, an American marketing services company that helps brands make direct consumer connections across household, in-store and online with a range of marketing and media solutions. Joshua shares Quad's dynamic approach to putting clients first and driving business results through innovation and emerging tech, including their latest game-changer, In-store Connect.
In this episode you'll hear:
- How Quad’s In-store Connect is revolutionizing in-store experiences by blending traditional print with digital displays
- Insights on balancing creativity and AI-driven decision-making in media optimization, and the evolving role of humans in an AI-driven world
- Joshua’s take on data privacy and the impact of GDPR-like regulations in Australia, including the need for a united industry front to protect consumer rights while ensuring smooth business operations
- The key differences between the US and Australian markets and advice for Australian businesses looking to expand globally
If you’re looking to stay ahead in the world of Marketing and understand the future of data privacy and innovation, this episode is a must-listen!
About the guest:
Joshua Lowcock is an Australian digital media executive based in New York, currently serving as President of Media at Quad. Previously, he held key roles as UM’s Global Chief Media Officer, Chief Digital Officer, and Global Brand Safety Officer.
Currently, Joshua is a Non-Executive Director and Chair for AdVeritas (ASX.AV1) and has served on the boards of several public companies, including Accent Group (ASX.AX1), Cashrewards Ltd (ASX.CRW), and Prime Media Group (ASX.PRT).
Recognized by AdWeek, he was named one of the 50 most influential people in media and one of the 25 Media All Stars.
About the hosts:
- Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad impression into a potential shop front, offering a seamless eCommerce experience.
- Paul Blackburn: Paul is a digital media innovator with over 20 years of experience. At News Corp Australia, he launched the "Intent Connect" data platform and led innovation in shoppable video and the "Total Commerce" framework. Now as Chief Strategy Officer at Vudoo, he helps brands, publishers, and agencies unlock new ways to monetise content through immersive, commerce-enabled experiences.
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