Paul Blackburn
Paul is a digital innovator with over 25 years of experience in digital media and publishing. As Director of Commercial Data & eCommerce at News Corp Australia, he oversees the commercial video, digital advertising product, and data strategy including the platform "Intent Connect."
Paul has been instrumental in launching initiatives like shoppable video and the content commerce proposition "Total Commerce," underscoring his commitment to digital innovation and transformation.
Beyond News Corp Australia, Paul contributes to the industry through his active membership on the IAB Australia board since May 2021, advocating for online advertising advancements. He also serves on the board of Visual Domain, a leading video production and technology company, where his expertise in video production and technology is highly valued.