Commerce Media Matters
Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Chief Growth Officer of Vudoo. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCommerce, and retail. Whether you're a seasoned professional or just diving in, tune in for an engaging exploration of commerce media.
Commerce Media Matters
Latest Episodes
The End of the Channel Mindset
The shift from shopper marketing to retail media to commerce media reflects a much bigger change in the advertising ecosystem — one where first-party data, consumer signals, inventory, measurement and technology are becoming increasingly interc...
The Connected Commerce Era With Emma Newman & Babs Kehinde
“The hook here is commerce.”That line from Emma Newman gets to the heart of a conversation that quickly moves beyond commerce media as a category and into a bigger question: what happens when the advertising ecosystem stops operat...
The Centre of Gravity Has Shifted With Evan Shapiro
Big Tech. AI. Creators. Commerce. Has the media industry misunderstood where power really sits?When Evan Shapiro returns to Commerce Media Matters, the conversation quickly moves beyond headlines into something much bigge...
The Next Commerce Media Opportunity With Alex Lawson
Retail media has become one of advertising's fastest-growing sectors—but what if the biggest opportunities lie beyond traditional retailers?In this episode of Commerce Media Matters, Nick Morgan and Paul Blackburn sit dow...
Rewind: The Signals Behind The Conversations
Over six special Cannes Lions episodes, Nick Morgan and Paul Blackburn spoke with 19 senior leaders from across retailers, publishers, brands, agencies and technology companies.Each conversation explored a different challenge, different ...
